MJUKA.

AUTUMN NEW COLLECTION 2021 vol.1

MJUKA.

THE AZUMA-DAKI PRODUCT

AUTUMN NEW COLLECTION 2021 vol.1

President Kawai says that the most attractive feature of the dough dyed by eastern cooking is the
"soft and soft texture that makes you feel like you have washed it many times."

This texture, which was common before the Edo period, gradually disappeared in the era of mass production, where "low cost and fast" were required.
Higashi-cooking was born from the strong desire to
"return to the origin and reproduce the good texture of the past."
It feels relieved when it touches the skin-the eastern-dyed fabric gives us a nostalgic texture.

Shall we go, you and I while we can
Through the transitive nightfall of diamonds?
Mirror shatters in formless reflections of matter.

My own essence of mjuka

It doesn't seem you really have to close your eyes , To see,
you have been all you'll be to me
It's just too late and we can't relate at all
You say you want to try again , Wear it down between the lines Well, I have a better end in mind.

The purple shirt adds brightness to my wardrobe.

There are tips for having a wonderful day.
Do you want to wear clothes like this?

See you soon..

No two hearts can beat the same , In world of many colors ,
There's a little touch of grey , I say worng and you say right

Different faces, different names , Brother, sister ,
everyone It's okey to say, hey, hey, hey

I see things with a little touch of grey

Come a little bit closer , Hear what I have to say
It’s these expressions I never give , Keeps me searching for a heart of gold

I’ve been a miner for a heart of gold

Did you hear what I just heard

But there’s a full moon risin’Let’s go dancin’ in the light
We know where the music’s playin’Let’s go out and feel the night.

Because I’m still in love with you I want to see you dance again
Because I’m still in love with you
On this harvest moon.

  • photograph - Tsuguru Matsushita (saves inc.)
  • hair & make - Misa Motoki
  • model - NOEMIE (bravo model)
  • art direction - Miharu Higashi (saves inc.)
  • creative direction & design - Yasutaka Mori (saves inc.)