THE AZUMA-DAKI PRODUCT

AUTUMN NEW COLLECTION 2021 vol.1
President Kawai says that the most attractive feature of the dough dyed by eastern cooking is the
"soft and soft texture that makes you feel like you have washed it many times."
This texture, which was common before the Edo period, gradually disappeared in the era of mass production, where "low cost and fast" were required.
Higashi-cooking was born from the strong desire to
"return to the origin and reproduce the good texture of the past."
It feels relieved when it touches the skin-the eastern-dyed fabric gives us a nostalgic texture.